Marketing Professional · Mission Viejo, CA
Hi, I'm Daisy Merino
I build brands, drive growth, and tell stories that actually convert. Whether it's a nationwide retail rebrand or a viral social media campaign, I bring creativity and strategy together to make real things happen.
5M+
Social Media Views
300+
Stores Rebranded
$200K
Budget Managed
500+
Customers Served
I love turning ideas into campaigns that actually work
I'm a Cal State Fullerton grad with a Bachelor's in Business Administration, Marketing. I've spent the past few years doing everything from visual rebranding and data analytics to social media and entrepreneurship, and I genuinely enjoy all of it. I like that marketing sits at the intersection of creativity and strategy, and I'm always looking for ways to make both work together.
At Ria Money Transfer I led a rebrand across 300+ stores nationwide. At IMI Critical Engineering I ran a $200K+ Sales Conference and built executive dashboards from scratch. And on the side, I founded Pretty N Gifts, a 3D printing shop that now has 5M+ views and 500+ happy customers. Every role has taught me something new, and I bring all of it to whatever I work on next.
Where I've Made an Impact
Here's a look at the roles and projects that shaped who I am as a marketer.
💸 Ria Money Transfer
Visual Branding, Retail Marketing & Social Media Marketing
Buena Park, CA · April 2024 – September 2025
- ▸Led a nationwide rebrand across 300+ retail stores, managed a $200K budget, and prioritized locations by revenue potential, which boosted brand engagement and customer growth by 21% annually.
- ▸Developed branding briefs and mockups and ran cross-regional strategy sessions with 30+ executive leaders, sharing market insights that drove a 12% revenue lift in the top 15% of stores.
- ▸Used Monday.com to tighten up brand and marketing workflows, improve communication between corporate and regional teams, and cut turnaround time by 25%.
- ▸Negotiated vendor contracts using cost-saving strategies, tracked pricing and performance metrics in Excel, and kept quality consistent across all stores while bringing the projected budget down by 20%.
- #VisualBranding#RetailMarketing#SocialMedia#Rebrand
Photos
📊 IMI Critical Engineering
Marketing Data Analytics & Marketing Communications
Rancho Santa Margarita, CA · June 2023 – April 2024
- ▸Used Salesforce to track customer interactions, segment audiences, and personalize communications, which improved engagement and pushed the company's Net Promoter Score up by 20%.
- ▸Planned and executed the $200K+ Sales Conference from start to finish, managing logistics and vendor relationships while building out dashboards and spreadsheets for 5+ executives that led to a 30% increase in customer acquisition.
- ▸Analyzed data from 100+ U.S. plants and built eSpatial heatmaps to track regional sales and annual product revenue, giving executives clearer visibility that helped optimize sales performance by 25%.
- ▸Created customized marketing materials in Adobe Photoshop and Canva that increased product awareness by 11% on company promotional websites.
- #DataAnalytics#MarketingComms#Salesforce#Events
Photos
📱 AMA Meditime
Digital Marketing & Social Media Marketing
Mission Viejo, CA · August 2023 – December 2023
- ▸Curated, scheduled, and tracked social media campaigns in Meta Business Suite, driving a 13% increase in customer acquisition and making it easier for leadership to step back from day-to-day post management.
- ▸Worked alongside 5 digital marketing specialists to research industry trends, which resulted in multiple high-performing posts and 20K+ views across major platforms.
- ▸Created engaging content for Twitter, Facebook, Instagram, Pinterest, TikTok, and YouTube using Adobe Creative Cloud and Canva.
- #DigitalMarketing#SocialMedia#ContentCreation#MetaBusinessSuite
Photos
🎁 Pretty N Gifts
Founder, Social Media Growth & Content Creation
Remote · February 2025 – Present
- ▸Started a 3D printing business selling 100+ products to over 500 customers across TikTok Shop and Etsy, holding a 4.6-star rating with a lot of repeat buyers.
- ▸Built and executed a go-to-market strategy that brought in 5M+ views, 500K+ likes, and hundreds of new followers every day, with content focused on Gen Z and Alpha audiences.
- ▸Handle everything from listing optimization and video production to community engagement and shop operations, keeping the brand growing consistently.
- #Entrepreneurship#ContentCreation#TikTokShop#BrandManagement
Photos
🎓 Latino Business Student Association, CSUF
Events Director
Fullerton, CA · August 2022 – June 2023
- ▸Led a team of 30+ students in planning events, mentorship programs, and curriculum initiatives that made a real difference for underrepresented students on campus.
- ▸Helped secure $8,000+ in scholarships to support Latinx business students' academic and professional journeys at CSUF.
- #Leadership#EventPlanning#CommunityImpact#CSUF
Photos
Areas of Marketing
The different areas of marketing I've worked in and genuinely enjoy.
Visual Branding & Retail Marketing
Led nationwide rebrands, built branding briefs and mockups, managed vendor relationships, and made sure every store location looked and felt consistently on-brand.
Social Media Marketing
Ran campaigns across Instagram, TikTok, Facebook, Pinterest, Twitter, and YouTube that brought in 5M+ views, 500K+ likes, and 20K+ platform views.
Marketing Data Analytics
Built eSpatial heatmaps, analyzed 100+ U.S. plant datasets, tracked KPIs in Salesforce, and turned complex data into clear executive dashboards that actually drove decisions.
Digital Marketing
Managed full-funnel digital strategies covering content creation, SEO, promotional websites, and audience segmentation across both B2B and B2C environments.
Content Creation
Produced video, graphic, and written content for social platforms and websites. Handled everything from concept to publishing and kept communities engaged along the way.
Marketing Communications
Wrote targeted messaging that built brand loyalty, set up communication frameworks across regions, and directed large-scale corporate events like the $200K+ Sales Conference.
Entrepreneurship & Brand Building
Founded Pretty N Gifts, a 3D printing ecommerce brand. Took care of product strategy, go-to-market planning, listing optimization, and community growth entirely on my own.
Event Planning & Leadership
Led 30+ students in organizing events, mentorship programs, and scholarship initiatives that supported underrepresented Latinx students at CSUF and helped secure $8K+ in scholarships.
Credentials & Certifications
Continuously learning and staying current in the digital marketing landscape.
Let's Work Together
I'm always open to new opportunities and conversations. If you have a project in mind, want to collaborate, or just want to say hi, feel free to reach out. I'd love to hear from you.